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Home arrow Recent News arrow Phorm and its confusion
Phorm and its confusion PDF Print E-mail
Friday, 04 April 2008
Recent news about online ad company Phorm has often contained incorrect information, read on to find out the objective truth.

A formal article is being compiled, with research into the technologies behind Phorm. However, early conclusions suggest nothing to worry about for most adults. Families with young children should be a little more cautious as websites browsed by adults will generate related ads even when children are using the computer. This can easily be fixed by ensuring kids use a different login account.</p><p>The main point of the report is that the technology is nothing new. Google has been recording your searches (in a personally identifiable manner, unlike Phorm) for a while now. Ofcourse, you can opt-out if you wish, just like Phorm. Facebook heavily look at content on your pages to target ads. Content being intercepted by third parties is part and parcel of the internet, and there is nothing stopping any old computer whizz plugging into any of the hundreds of routing points your data may pass through on its way around the globe, to take a look at your pages.</p><p>Phorm make it very clear that they do not attempt (nor would they be able to) analyse content in secure SSL pages, such as those used by banks, or for that matter, almost any trusted website that has a login system.

Recently, some issues have arisen in our findings:

Using Phorm is likely to slow down your browsing speeds. It is not clear by how much, or if they are working to avoid this.

The company is not clear about how the technology works. It appears that Phorm have totally control to alter the data stream heading to your browser. If this can be exploited by adverts, security is compromised.

More one the way...

 
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